[Technology Story | Episode 12] Why will this structure last so long?

We didn't choose to become a giant manufacturer.

Expanding as a single company
Enlarge the factory,
Accumulate advertising costs.

That's not the way.

What we chose was

A coalition of a small headquarters and strong field teams.

The current standard is
Once you have completed the on-site test, you will almost certainly be hired.

Air conditioner ratio
Energy costs reduced by 70% to 90%.

This is not theory, it is experience.

It has also received government energy-saving certification.
There are many cases where it has been adopted by major companies.

The technology is already proven.

So why does it last so long?

The answer is simple.

"Profits are not centered in headquarters"
for example,

Equipment sales: 100 million yen
Manufacturer direct sales profit margin 50% → 50 million yen

The breakdown is designed as follows:

・Partner profits: 40 million yen
・Headquarters profit: 10 million yen

Usually it's the other way around.

But we are different.

If your partner doesn't get rich,
The business won't take root.

Small company,
A motivated president,
A specialized company with close ties to the local community.

First of all, the company needs to be able to make a living.

If there is profit, people will grow.
If people are nurtured, technology will take root.

The headquarters operates on a small scale.

Equipment supply and technical assistance only.
Expenses are minimal.

The more partners grow,
The burden on headquarters will be reduced.

And the remaining resources go towards development.

If there are 10 companies in Japan.
100 companies in the future.

Even overseas, we have one partner per country.

Taking root in various places.

Can be produced in each region.
It can also be combined with an existing air conditioner.
Improvements are also coming from all over the country.

People close to the scene
Bringing new needs home.

The headquarters received it,
Improve your skills.

Improve it and pass it on again.

This cycle continues.

This is not a mass produced model.

this is,

Distributed maker community.

What is an ideal world?
It's not about the center getting richer.

In various places
Increasing the number of people who can make a living using this technology.

If 100 partners are born,
100 managers will be developed.

That's the reason for persistence.